CRM & CLM suite documentation
Your guide to answers
Build strategy
Unlock the potential of data
Target activity
Head towards your customers
Get insights
And stay proactive
The Platforce CRM system is a full-fledged customer relationship management platform designed for orchestrating content, contacts, marketing cycles, sales, and statistics analysis.
It allows you to create a database of HCP contacts, organizations, marketing cycles, content, and samples. The platform includes a handy built-in planner to schedule medical representative activities; and its parameters are configurable enough to meet your business requirements. Among other functions, Platforce CRM is a platform for managing remote calls and statistics analysis after the call.
Get closer to your customers with our Closed Loop Marketing tool. It lets you keep your CRM database at hand, demonstrate interactive promo materials, plan activities, track efficiency of your field forces and receive feedback from the customers. Such a marketing strategy can assist you in analyzing your business progress through time and helps tailor your product or service promotion considering individual customers' wants and needs.
Platforce CRM supported by the CLM application lets you stay successful in digital marketing. CRM helps you gather customer data, which is further used for CLM. And vice versa — customer feedback obtained through face-to-face communication with CLM flows into CRM, thus streamlining the future B2C strategy of a company.